Full-stack adventure.
Software, strategy and brand for adventure companies.
What I’ve done.
One thread through all of it: take a system too complex to hold in your head, ingest its data, find the patterns, and turn them into something people can act on.
01 · Websites that grow
Next-generation websites, built to grow the business.
Websites built to grow, not just to look good. I designed and built the new Inside Labs site, the platform behind LAAX and Lenzerheide, and taught their team to work with AI.
- A blog and content system your team can publish to, no developer needed
- Signup forms and lead capture that turn visitors into customers
- SEO built in from the first line, and AI in the marketing and sales workflow
02 · Growth under pressure
Growing financial products that processed more than $100 billion.
Five years on the strategy, marketing and brand of financial products where every mistake costs real money. The same discipline an adventure brand needs when bookings and safety are on the line.
- Strategy and growth for products where trust is everything
- Brand and marketing that made complex products simple to believe in
- Live dashboards that show a team exactly what is happening, as it happens
03 · Data into insight
ParaGuide: raw flight data, turned into insight pilots act on and share.
A full web platform and native iOS app that turns every flight into replays, logbooks and insight. The same engine works for any brand with data its customers want to see.
- Flights parsed into 3D replays and logbooks that build themselves
- Weather read for each launch, and a personal AI agent that answers from your own flights
- Gamified, wrapped cards built to be shared
Designed and built end to end: weather processing, flight analysis and the complete pilot experience.
paraguide.io04 · Writing and brand
Words and brands that make complex things clear, and adventure felt.
Research papers, documentation, a newsletter read by thousands and rebrands for large companies. Drift Studio, my alpine adventure magazine, is the same craft.
- Research and documentation that make complex products easy to trust
- A newsletter that built an audience of thousands
- Rebrands for large companies, from identity to launch
The range I bring.
The same hands that built the products above, open to a handful of adventure brands a year.
Software & product
Products and platforms built to survive real use.
- Web platforms and customer portals
- Native iOS apps
- APIs, integrations and data pipelines
Brand & story
Identities, writing and the stories that carry them.
- Identities built from the ground up
- Writing and storytelling, with Drift Studio
- Campaigns and launch assets
Business strategy
Where to play, how to win, and what to measure.
- Positioning and go-to-market
- Growth and network strategy
- Measurement tied to real outcomes
Operating systems
The internal systems a company runs on daily.
- Internal HQs and living documentation
- AI workflows that save the team real hours
- Dashboards over live business data
Who you’d work with
I’m Dylan
Aerospace engineering got me hooked on complex systems. Five years in decentralised finance taught me how to grow them under real pressure. Now I fly in the Swiss Alps, and build for the brands out there with me.
You work with me, directly.
Strategy, brand and code from one person. No hand-offs, nothing lost in between.
I’m your customer.
I fly, ski and climb the places your customers do, so I build for them, not for a brief.
Proven where it counts.
Helped grow financial products past $100B processed, and built ParaGuide, live with pilots today.
Contact
Tell me where you’re headed
I build my own products, and take on a handful of adventure brands a year. Tell me about yours and I’ll reply personally.